What if your brand wasn’t a business, but a world?

If you’ve ever felt like you’re “doing business wrong” because your ideas don’t fit neatly into conventional boxes, this episode is for you. We’re throwing out the rulebook and embracing the magic of worldbuilding—because the best brands aren’t built like businesses, they’re crafted like stories.

Today, we’ll explore:

🌀 Why being a swirlie (multipassionate creative) is your greatest strength

📖 How to transform your brand into a place people want to return to

🔑 The secret to making your marketing feel delightful (and still strategic)

Before you go, a thought experiment: If someone stepped into your brand world, what would they experience first?

💌 Want to make your brand world magnetic? Join the Steep While You Sleep masterclass.

Come hang, my bee! 🐝

• Follow Fatima on Threads and Instagram: @fatimazehraco
• Subscribe to The Honey Jar your weekly dose of sweet branding strategies.
• Dive deeper into the swirl on Substack: A Swirl of Whimsy

Stay Curious, Stay Magical!

Join us next time for another adventure into the art of worldbuilding, storytelling, and making everyday tasks feel like enchanting little journeys.