Embracing the Tension of Your Marketing Values

Story's greatest power is not in its ability to simply convert, but its ability to connect. If you want to play the long game you must lead with connection first. But for a change-maker who wants to make a bigger difference faster, that can be a little bit complicated. It can be difficult to be patient with the long-term value journey when the cause that you are trying to amplify needs attention now. In this episode, we dip into the archives of a recent Round Table conversation with Ben Stewart, co-founder of Louder Agency, Brand Messaging Strategist and Copywriter, Janelle Traister, as well as Artist and Activist and longtime friend of the STORY Community, Benjamin Von Wong. Listen in as they discuss the tension that often comes from honoring your values in the process of amplifying stories worth telling.