In this episode of Printing's Alive, Warren Werbitt converses with Naimish Patel from OnPrintShop about the evolving role of web-to-print by 2025. They explore the inception of On Print Shop, challenges in the print industry, and the onboarding process. The discussion highlights customer readiness, success rates, and client demographics. Naimish shares customer feedback, success stories, and common complaints while addressing printer adaptation and technology changes post-COVID, including AI. The episode delves into why printers choose OnPrintShop, unique client uses, and marketing strategies in the competitive web-to-print market. The conversation wraps up with insights on evaluating software solutions and upcoming events like Printing United in Orlando.

(0:00) Introduction of guest Namish Patel from On Print Shop

(0:32) Importance of web to print in 2025 and On Print Shop's inception

(3:12) Challenges and onboarding in the print industry

(11:02) Customer readiness and success rates

(14:29) Client demographics and implementation timelines

(20:09) Customer feedback, success stories, and common complaints

(28:04) Printer adaptation and technology post-COVID, including AI

(34:52) Reasons printers choose OnPrintShop and challenges faced

(40:24) Unique client uses of OnPrintShop and adoption risks

(47:43) Marketing strategies and competition in the web-to-print market

(51:54) Evaluating software solutions and OnPrintShop's client approach

(53:17) Upcoming events: Printing United in Orlando

(54:01) Final thoughts on web-to-print benefits

(54:40) Closing remarks and Warren's upcoming talk at Printing United