Today’s episode of the Performance Mindset podcast features Bob Gentle. Bob spent many years in traditional digital marketing before realizing that a great personal brand can also help build a successful business. He leaned into that curiosity and wanted to nurture those not naturally outgoing to learn to shine. Bob built his business, AmplifyMe, around this concept and coaches others on building a strong personal brand. Bob also hosts the podcast Building Your LeaderBrand.

In this episode, you’ll hear:

1. Bob Gentle’s background as a traditional digital marketer and how that eventually led him to specialize in personal branding for small organizations.
2. The importance of learning to do scary things by desensitizing them to it.
3. Embracing imposter syndrome and comparison and finding opportunities in that space.
4. Creating a personal brand and becoming the person others associate with what you’re doing.
5. Bob’s tips for showing up on LinkedIn to create a tapestry over time.
6. Allowing your authenticity to shine through to attract the right clients.
7. Why building a personal brand is a lot like planting a crop and not always glamorous.
8. Bob’s formula for business: visibility + conversion = money and money + retention = growth
9. Being nice to yourself even when your business isn’t doing what you wish it was.

Connect with Amy Calandrino here:

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Amy Calandrino

Connect with Bob Gentle:

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