The Actualized Self

Emelie Jochems - CopyEngineer


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Emelie Jochems is a CopyWriter and creator who specializes in several industries, including sports and recreation. 

In this episode, expect to learn: 

  • Emelie's strategies for Client acquisition.  
  • Why Emelie chose to focus on CopyWriting.  
  • How she stumbled upon her brand positioning. 
  • Her daily routines for moving the most important levers.  
  • How she tackles the "Dual ICP Challenge" in her content.
  • Why you need to focus on "what's in it for them" while writing.  
  • And much, much more. 

I hope you enjoy this episode. 

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The Actualized SelfBy Mike O'Connor