Helping Sells Radio

309 Emergency Podcast: Dave Jackson and Bill Cushard Debate the ultimate measure of customers' success

11.08.2021 - By Bill CushardPlay

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Dave Jackson picked a fight. He said NRR was not a measure of customers' success. In fact, he capitalized NOT. I say NRR is the ULTIMATE measure of customers' success. He posted this message on Linkedin (see link below) and mentioned me (among other experts including Dave Duke, Ross Fulton, Nick Mehta, and Kristi Faltorusso). I responded the only way I know how...to have a debate on the podcast. So here it is. The question is: "What is the ultimate measure of customers' success?" More about Dave: * His book, Customer-led growth: CEO's guide to building a SaaS company: https://www.amazon.com/Customer-Led-Growth-guide-building-company-ebook/dp/B09DBMXJK7/ref=sr_1_1?crid=26XFV5F8V8PT2&keywords;=customer+led+growth&qid;=1636389307&sprefix;=customer+l%2Caps%2C1220&sr;=8-1 * His company: https://thecustomer.co

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