Early project information and documentation e.g. scope, project objectives, business requirements often take an organisational or technical perspective in describing the future system. A UX strategy on the other hand takes as its start point the perspective of those who will use the system. We define the development of a UX strategy then, as the process through which project information is critically translated and interpreted into a description of the future system from the perspective of the user experience. Our process starts by taking existing project information including user research and translating it into relevant user stories.