There are positive signs that demand is increasing in specific markets, particularly domestic leisure. Forward bookings through the summer in the northern hemisphere are perhaps indicating a pent-up demand which is supported by flexible hotel cancellation and insurance policies.

In this episode, we discuss which markets are likely to recover first and a range of new emerging markets.

We discuss:

• How guest expectations may change as a result of travellers holidaying locally.
• Opportunities created by travels bubbles between select countries.
• Changes in business activity with a shift online and how this may impact business travel in the future.
• The impact and changes in major events sector changing longer term.
• The benefits of industry working together as travel returns.
• What hoteliers can do to prepare for changing customer demands both in the near and longer term
• Challenges providing an authentic experience in the luxury sector as demand returns.