Our guest today is Chris Dix, Head of Technology Transformation for Audience Products at the BBC. With a career spanning over 20 years in the communications, broadcast, and media sectors, Chris is a proven leader in the Media and Entertainment industry, transforming ideas and technology into groundbreaking next-generation solutions through a broader perspective supported by world-class talent. The hyper-personalization of technologies like machine learning and AI have forever changed the software landscape. As this technology grows, new innovations such as synthetic media, AR/VR, and Blockchain, have the potential to tailor the way media and technology are consumed.  Andrew and Fahad sit down with Chris to discuss these types of emerging tech, as well as how technology like this can be used ethically and responsibly to establish a culture of sustainable engineering.