Creating a brand is just the beginning. What steps do you need to take to make it successful? In this episode, branding expert, Emily Aiken, aka “The Brand Dominatrix,” explains that it starts with a concrete promise; one that is based on something you love doing. It must be part of “who you are." From there you create an offer that you can recurrently do over and over again. It has to be honest and authentic, and address the needs and pains of your audience.

From Apple’s slogan, “Think Different” to the book “Get A Life that Doesn’t Suck,”  Emily Aiken breaks down what effective branding really means and what it produces. She is the founder of @thestorystudio and co-founder of futureXO and shares advice and strategies every business owner needs to know to level up.

If you’re an entrepreneur, subject-matter expert, or someone who works behind the scenes in Marketing, this is the podcast for you.