What happens when you mix Emily Cole Illustrations with Designed for Dogs? I'll tell you what you get, the most incredible collaboration of dog beds, toys, blankets and more. And that's what we are talking about on today's podcast!

The Emily Cole X Designed for Dogs range soft launched at Burghley Horse Trials and is now online, so I took the opportunity to catch up with Emily and Holly to talk about how the collaboration started, the things to consider along the way, and plenty more besides.

Not only is the podcast great fun, but it's a great opportunity to see behind the curtain, to get a feel for what makes collaborations work in brand alignment and commercial terms too. There's a lot more to it than you might expect.