Ground Up Growth

Emily Grohovsky: Owner, Cedar Hill Gardens


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What started as a 30x40 plot of Mississippi clay during the loneliest season of the pandemic turned into a thriving business, a 100+ member community, and a third life entirely. Hosts Paul Hopper and Hannah Pittman sit down with Emily Grohovsky, founder of Cedar Hill Gardens, to talk about how a stay-at-home mom with two babies under two and a serious case of postpartum cabin fever became "the Garden Lady" of Madison, Mississippi.

Emily walks through her unlikely path from NICU nurse to custom vegetable garden builder, the moment a neighbor's request turned a hobby into a business, and how Cedar Hill Gardens grew to 22 installed gardens in its first year and a membership community that has grown from 14 to over 100 members. She shares why staying focused on Zone 8 gardening (and not landscaping) became her competitive edge, the story behind her bestselling zone-specific planting calendar, and why organic pest control using companion flowers works better than chemicals ever did.

In this episode you'll hear how a COVID garden turned into a full-time business, why most "black thumbs" are really just following the wrong advice for their growing zone, the difference between trap crops and companion planting, the best vegetables to plant if kids are involved (hint: anything they can dig up), and how gardening became a place of healing for Emily's clients facing illness, grief, and burnout.

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Ground Up GrowthBy Paul Hopper & Hannah Pittman