Emily Heyward is a ground-breaking entrepreneur and branding expert that has helped companies like Casper and Allbirds become household names. She was named as one of the Most Important Entrepreneurs of the Decade by Inc. Magazine and was selected as one of Entrepreneur Magazine’s Most Powerful Women of 2019. In this episode, Emily and Danielle will discuss the questions that entrepreneurs should ask themselves when they build their brands. You’ll learn why strong, authentic branding is vital to a company’s success. And, you’ll hear Emily’s advice on how to stand out from the competition in the hyper-competitive start-up scene.