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Emily Kucukalic talks about personal branding
Emily Kucukalic, founder and CEO of Brand New You, Australia's leading personal branding agency joins us for this week's podcast. We discuss her personal journey leading to founding her agency, the concept behind personal branding, relevancy of personal brand, digital brand and how lockdown has changed personal branding.
In the episode, we discuss:
•That people work for people, not organisations and people buy from people not companies and how this led Emily to creating her own company.
•What personal branding is and how personal branding is fundamentally another way of saying reputation. Personal brands as well as corporate brands have a functional and emotional component. What makes a personal brand different? Your brand encompasses how you engage with people, the impression you leave, how people understand you as a voice of authority and your ability to lead.
•The relevancy of personal brand, how it is not just applicable to specific sectors/industries, it is universal. People want to be heard, influence and negotiate when they need to. Personal brand is a fundamental competitive advantage for everyone of all ages and professions.
•How being deliberate, distinctive and authentic drive a successful personal brand.
•The foundations of a digital brand and the influence and impact social media has on your personal brand. Ensuring you have your brand accurately portrayed - LinkedIn is like the reception area for your personal brand.
•How the pandemic has changed personal branding to be more important than ever. There is a different approach to how you brand your business without the usual first impressions. Corporations are losing the ability to brand themselves, the branding journey of the human to human interaction has been changed by video calls but this doesn't mean the ability to have a presence has been lost.
3 Quick Questions
1. Business book you recommend?
Thinking, Fast and Slow by Daniel Kahneman
2. Person to follow on social or digital?
'The Baffler' and 'The Idler' publications and newsletters
3. One on one dinner with a living human?
Xi Jinping - President of China
View all episodes
By Adam FraserEmily Kucukalic, founder and CEO of Brand New You, Australia's leading personal branding agency joins us for this week's podcast. We discuss her personal journey leading to founding her agency, the concept behind personal branding, relevancy of personal brand, digital brand and how lockdown has changed personal branding.
In the episode, we discuss:
•That people work for people, not organisations and people buy from people not companies and how this led Emily to creating her own company.
•What personal branding is and how personal branding is fundamentally another way of saying reputation. Personal brands as well as corporate brands have a functional and emotional component. What makes a personal brand different? Your brand encompasses how you engage with people, the impression you leave, how people understand you as a voice of authority and your ability to lead.
•The relevancy of personal brand, how it is not just applicable to specific sectors/industries, it is universal. People want to be heard, influence and negotiate when they need to. Personal brand is a fundamental competitive advantage for everyone of all ages and professions.
•How being deliberate, distinctive and authentic drive a successful personal brand.
•The foundations of a digital brand and the influence and impact social media has on your personal brand. Ensuring you have your brand accurately portrayed - LinkedIn is like the reception area for your personal brand.
•How the pandemic has changed personal branding to be more important than ever. There is a different approach to how you brand your business without the usual first impressions. Corporations are losing the ability to brand themselves, the branding journey of the human to human interaction has been changed by video calls but this doesn't mean the ability to have a presence has been lost.
3 Quick Questions
1. Business book you recommend?
Thinking, Fast and Slow by Daniel Kahneman
2. Person to follow on social or digital?
'The Baffler' and 'The Idler' publications and newsletters
3. One on one dinner with a living human?
Xi Jinping - President of China