Emily McIntyre is the Founder + CEO of Catalyst Trade. Emily has founded multiple coffee businesses since 2008, including Crema.co and Catalyst Coffee Consulting. She created the world’s first Coffee Marketing System, and has consulted in nearly every aspect of the coffee supply chain. A licensed Q Arabica Grader and a Director of the US chapter of IWCA, and an EO member, she is also a martial artist, a pro nonfiction writer, and a creator of speculative fiction.