In this podcast episode, Emily Sinderberry from EJS Business Services, discusses her journey from working in an accounting firm to establishing her own bookkeeping business. Emily shares insights on the unique challenges faced by rural businesses, the importance of effective bookkeeping, and strategies for managing cash flow. She emphasizes the need for goal-setting and regular financial reviews, as well as the significance of community support in both personal and professional life. The discussion also touches on work-life balance and future plans for EJS Business Services.