Eminem and Rihanna’s “The Monster” just hit a billion YouTube views—over a decade after it dropped—proving true hits keep growing long after their prime. With this, Eminem scores his ninth and Rihanna her twelfth billion-view video, showing real staying power in an age of quick TikTok fads. Meanwhile, YouTube’s booming music biz just paid out $8 billion last year, making it the new TV king and changing how we think about a song’s lifespan.