She climbed into a coffin full of biting worms — and kept singing. 🎵🐛

In this episode of The Riff, Gary and Jeremy sit down with EMM — a classically trained, award-winning artist from Traverse City, Michigan who grew up surrounded by musical prodigies, moved to New York before high school, and built an independent music empire with 200 million streams entirely on her own terms.

Now signed with Sony/The Orchard (while keeping full ownership of her masters), EMM is on The Dumb Tour promoting her album Black Diamond — and she stopped into The Riff studio fresh off a sold-out Toronto show at the Drake Underground.

In this episode: 🎤 The coffin shoot — wrong worms, biting legs, 2 hours in bugs (and she was singing live) 🎹 Growing up at Interlochen, home of child prodigies practicing 12 hours a day 💡 Why "irrational confidence" is her secret weapon 💰 How brand deals funded her music before the music funded itself 🎧 The truth about publishing rights, predatory label contracts, and keeping your leverage 🌀 Manifestation, flow states, and "transcendence" on stage 📵 Dopamine detoxes and why boredom is rocket fuel for creativity 🍪 Gluten-free treats from Bunner's Bakery in Kensington Market (and yes, they're incredible)

Whether you're an artist, entrepreneur, or just someone chasing something big — this one's for you.

Follow EMM: @emminreallife (all socials) | Link in bio

Explore Toronto like a local: mytoronto.ca

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