In this conversation, Emma Davis shares her journey of creating a CBD product for animals, driven by personal experiences with pain management and a desire to help pets. She discusses the challenges of dosing and manufacturing, the complexities of marketing in a restricted industry, and her future goals for brand expansion. Emma also explains the science behind CBD and its effects on animal health, emphasizing the importance of the endocannabinoid system in managing pain and anxiety in pets.

Takeaways

• Emma's journey began after a serious injury and personal experience with CBD.
• Her dog’s cancer remission inspired her to create CBD products for pets.
• Dosing for animals is complex and varies by individual.
• Marketing CBD products is challenging due to legal restrictions.
• SEO and content marketing are key strategies for her business.
• Hemp products are legal to sell and ship across the U.S.
• Emma aims to be a leading brand in CBD for animals.
• She is exploring niche markets, including products for pigs.
• The potency of her products sets them apart from competitors.
• Understanding the endocannabinoid system is crucial for CBD efficacy.

Today's guest, Emma Davis, can be found online at:

Website: ⁠https://mikkoschoice.com/

Facebook: https://www.facebook.com/Mikkoschoice

LinkedIn: https://www.linkedin.com/in/emma-brayfield-02a8b1b6

Your host, Scott Turman, can be found online at:

BrightRay Publishing: ⁠https://brightray.com/⁠⁠⁠

Entrepreneur Website: ⁠https://scottturman.com/⁠⁠⁠

LinkedIn: ⁠https://www.linkedin.com/in/scottturman/⁠

Keywords

CBD, animals, pet health, dosing, manufacturing, marketing, hemp, cannabis, endocannabinoid system, animal wellness