In 2015, Emma Rose Cohen and several friends  launched Save The Mermaids, a nonprofit focused on educating young (and  old) people about the dangers of ocean pollution and how each of us can  do our part to combat it. Thus, it’s not surprising that Emma’s passion  to clean up our oceans resulted in her Co-founding FinalStraw - the  world’s first collapsible, reusable straw, which sports the tagline,  #SuckResponsibly. Series: "Innovator Stories: Creating Something from  Nothing" [Show ID: 35563]