BD Catalyst host Kristo Sween sits down with Emmad Awaad, MBA, Business Development Associate at Bodman PLC, for a conversation about what it really takes to build a culture of business development inside a law firm. Emmad shares how leaning into an attorney's passions can unlock unexpected BD wins. From the simple but powerful act of picking up the phone to rekindle dormant client relationships, to the mindset shift he instills in associates that BD starts on day one, Emmad shares his practical, human-centered business development approach that law firm BDM pros can put to work immediately.