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Emmanuel Laroche – Podcast Host
Emmanuel Laroche, host of the “flavors unknown” podcast says “Everyone who knows me would say that it’s obvious that I love food. I always loved food. It started when I was a kid with my mom. I’m obviously French. You can tell from the little tiny accent people say that I have. My parents were from the Northeast part of France close to Germany. The Lorraine area. I always remember my mom cooking for family or friend events. I learned how to cook when I was very young”.
What we covered in this episode
Emmanuel Laroche’s 7 step process for the podcast “flavors unknown”
There’s seven steps in the process.
First of all you have to establish a connection with the person that you want to have as a guests.
You have to have an agreement because having the connection is not enough.
After you have the agreement then there is the whole research because you are not going to interview them without you spending time in advance to learn about who they are.
You have to put together a series of questions that’s you. I am sharing the main questions with them in advance.
Then after that there is the recording that I do most of the time remotely on the phone or it could be face to face.
And then when this is done there is another aspect of the podcasting which is editing as I edit my podcast. Because I just want to focus on rich content. I’m trying to have a podcast which is 35 to 45 minutes long because otherwise people lose interest and the focus.
After editing starts the promotion. I know it is strange but even if you are doing the podcast for an audience, the problem is that people don’t know about it. You want to put it out there and you have to let them know that it exists. So social media is one tool to accomplish this. When you start, no one is listening. The promotion aspect is always important and I think that for me it’s key. The people that listen to the podcast can have a important role here and they can help the host to promote the podcast. They can share it with they their foodie friends, they can share it within their network and maybe they don’t have that in mind when they listen to the podcast Subscribe to it. Share it with your network. Word of mouth is critical! Always prepare visuals and share all the links with your guest. Easier for them to share if they want to.
Sushi / My go-to meal
Made quiches since 8 years old
Green Tea: Top Preferred Flavors
Lavender: Top Preferred Flavors
Spicy: Top Preferred Flavors
Podcast Behind the Scenes
My summer cocktail: BLT
I love Oysters! My recipe!
Click to tweet
What is interesting to me is to look at behind the scene and understand what are the new ingredients and flavors that the Chefs and Bartenders are experimenting with.
Click To Tweet
There’s a high level of engagement with podcast. There’s always rich content and when you are in marketing you’re always looking for very good content that you can share with an audience. That’s the reason why I like podcasting.
Click To Tweet
The unknown part in the name “flavors unknown” comes one from my interest in discovering new flavors. The other point of reference is obviously Anthony Bourdain. It was very important for me to pay homage to him.
Click To Tweet
Travels and People inspire me. Once a year go somewhere you have never been before!
Click To Tweet
Social media
flavors unknown
Twitter
Instagram
Linkedin
Facebook
Links mentioned in this episode
Emmanuel Laroche LinkedIn Profile
Katie Schlientz Instagram
Brandy Library in NYC
Multnomah Whiskey Library in Portland, OR
View all episodes
By Emmanuel Laroche - Show Host
5
3232 ratings
Emmanuel Laroche, host of the “flavors unknown” podcast says “Everyone who knows me would say that it’s obvious that I love food. I always loved food. It started when I was a kid with my mom. I’m obviously French. You can tell from the little tiny accent people say that I have. My parents were from the Northeast part of France close to Germany. The Lorraine area. I always remember my mom cooking for family or friend events. I learned how to cook when I was very young”.
What we covered in this episode
Emmanuel Laroche’s 7 step process for the podcast “flavors unknown”
There’s seven steps in the process.
First of all you have to establish a connection with the person that you want to have as a guests.
You have to have an agreement because having the connection is not enough.
After you have the agreement then there is the whole research because you are not going to interview them without you spending time in advance to learn about who they are.
You have to put together a series of questions that’s you. I am sharing the main questions with them in advance.
Then after that there is the recording that I do most of the time remotely on the phone or it could be face to face.
And then when this is done there is another aspect of the podcasting which is editing as I edit my podcast. Because I just want to focus on rich content. I’m trying to have a podcast which is 35 to 45 minutes long because otherwise people lose interest and the focus.
After editing starts the promotion. I know it is strange but even if you are doing the podcast for an audience, the problem is that people don’t know about it. You want to put it out there and you have to let them know that it exists. So social media is one tool to accomplish this. When you start, no one is listening. The promotion aspect is always important and I think that for me it’s key. The people that listen to the podcast can have a important role here and they can help the host to promote the podcast. They can share it with they their foodie friends, they can share it within their network and maybe they don’t have that in mind when they listen to the podcast Subscribe to it. Share it with your network. Word of mouth is critical! Always prepare visuals and share all the links with your guest. Easier for them to share if they want to.
Sushi / My go-to meal
Made quiches since 8 years old
Green Tea: Top Preferred Flavors
Lavender: Top Preferred Flavors
Spicy: Top Preferred Flavors
Podcast Behind the Scenes
My summer cocktail: BLT
I love Oysters! My recipe!
Click to tweet
What is interesting to me is to look at behind the scene and understand what are the new ingredients and flavors that the Chefs and Bartenders are experimenting with.
Click To Tweet
There’s a high level of engagement with podcast. There’s always rich content and when you are in marketing you’re always looking for very good content that you can share with an audience. That’s the reason why I like podcasting.
Click To Tweet
The unknown part in the name “flavors unknown” comes one from my interest in discovering new flavors. The other point of reference is obviously Anthony Bourdain. It was very important for me to pay homage to him.
Click To Tweet
Travels and People inspire me. Once a year go somewhere you have never been before!
Click To Tweet
Social media
flavors unknown
Twitter
Instagram
Linkedin
Facebook
Links mentioned in this episode
Emmanuel Laroche LinkedIn Profile
Katie Schlientz Instagram
Brandy Library in NYC
Multnomah Whiskey Library in Portland, OR
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