even if you don't know emmett shine, his work has already been in your life. he's helped build brands like sweetgreen, hims and harry's to name a few. today, he joins us to talk about pattern brands, a brand collective he co-founded that's hell-bent on helping people enjoy daily life.

the modern work culture, the attention economy, and the overall slippery slope of burnout is a lot to deal with. so as an antidote to that very issue, emmett founded pattern to do something about it.

on this episode of the show, he shares some lessons learned along the way, using his creativity to fight against millennial burnout, and what it takes to build a brand with style.