A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.

With commentary from:

Roy H. Williams/Wizard of Ads

Orlando Wood/System 1 Group

Harry Beckwith/Author

Matt Owens/System 1 Group

Zach Atherton/Harmon Brothers