This paper outlines a research study design investigating the impact of emotional appeals on donor giving. The author proposes an experiment to determine if emotional presentations lead to larger gifts compared to objective information, using parent donations at NYU as the focus. The study details its problem statement, hypotheses, and variables, while also addressing data collection methods and potential ethical considerations. Finally, the document suggests avenues for future research, such as exploring donor mood and conducting interviews to gain further insights into giving motivations.