Corey and Rachel explore the role of emotional design in creating memorable hospitality experiences with Dr. Teresa Alaniz, focusing on how emotions influence customer choices and brand loyalty. Topics covered include:

• The role of emotions in product and service design
• Strategies to expand emotional vocabulary for better design
• The impact of emotional triggers on customer loyalty
• Balancing functionality and emotional appeal in hospitality
• Practical steps to incorporate emotional design in business

About Our Guest: Dr. Teresa Alaniz is Director of Design Delivery for NiEW, a strategy consulting firm based in Italy and Abu Dhabi, that helps build systems, teams, and operating models that drive product innovation. She holds a PhD in Management Engineering and is the author of Emotion-Driven Innovation: A Methodology to Envision Emotion-Focused New Product Ideas.