Knowledge@Australian School of Business

Emotional Intelligence: Spare a Thought for Customer-Facing Roles


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According to Markus Groth, an associate professor at the Australian

School of Business, employees who have to manage their emotions when
dealing with difficult customers are providing emotional labour. It is
distinct from physical or cognitive labour and bosses need to take this
work and the effects it can have on workers into account. Research into
parking officers shows they can be more productive if they display
authentic emotions in abusive situations, but other occupations require a
different emotional intelligence. There's a need for experiential
training and managers should take time to debrief with staff after
critical incidents.

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