Emotion and money are not opposites. This episode is about the skill almost no one is taught: how to feel your emotions and then direct them.

In this solo session, David Shaft makes the case that emotion and money run hand in hand. Drawing on years of closing deals, a hostage negotiator's view of what a great negotiation feels like, and what goes wrong when feelings run loose, David lays out how emotional regulation becomes trust, value, referrals, and money, for the people you serve and for you.

Try this: next time a decision has you emotional, name the feeling out loud, then ask one question, where do I want to point this energy? Direct it instead of spilling it.

CHAPTERS
0:00 Why emotion and money are not opposites
2:15 It is never just business
3:23 Emotion and money run hand in hand
3:54 When I felt the most, I made the most
6:06 Direct your emotions, do not spill them
8:28 The partners who make you feel something
10:47 Control them, then aim them
12:09 The close

Get the free Communication Playbook: https://ctcpodcast.media/free-playbook

CONNECT WITH CTC:
Website: https://ctcpodcast.media
Apple Podcasts: https://podcasts.apple.com/podcast/conversations-that-count-a31f16a6-3131-4c8f-982f-19d52407e8eb/id1890348796
Spotify: https://open.spotify.com/show/3J6lZ10GvK07qCv3aQxnkR
LinkedIn: https://linkedin.com/in/david-shaft

ALSO FROM DAVID SHAFT (voice):
Gildenmyth: https://gildenmyth.com
The Sleeping Almanac: https://www.youtube.com/@TheSleepingAlmanac
Kingdoms at Dusk: https://www.youtube.com/channel/UCTCouRuuI30LEwUdKIaOE5w

Follow Conversations That Count on Spotify and Apple Podcasts so you never miss an episode.

• (00:00) - Why emotion and money are not opposites