You can't motivate people when you're judging them. You can't help people or get them to change if you're labeling them and putting them in a box. One of the key reasons why businesses struggle to grow is a lack of empathy.

Instead of loving prospects and getting to understand them where they are, business leaders automatically assume that the person not buying from them is an idiot.

By the way, that is the same reason why churches fail. And associations that do good work.

What do you think? http://edgy.es/fbgroup