In this episode of UOWD On-Air, Professor Payyazhi Jayashree, Dean of the School of Business, moderates an eye-opening conversation between Jemma Starzecki, SVP of Marketing at Al Ghurair Group, and Dr Rumaila Abbas, Discipline Leader (Marketing) at UOWD. Together, they unpack how leading brands blend empathy with automation and how universities can prepare graduates to do the same.