Ingrid chats with Sophy Dale, about embracing empathy in your business.

They talk about finding out what your customers need before you create your offers, and harnessing the power of stories to deepen connection.

Sophy Dale is a writer, editor & book coach, who works primarily with online business owners, helping them find the right words to find the right people. Find out more about Sophy on her website www.sophydale.com

Podcast created and presented by Ingrid Fernandez from Dec + Dash Legal Consulting.

Edited by Emily Crosby Media.

Podcast artwork designed by Hadrien Chatelet of The Wern