To innovate successfully, John Sills argues, companies need to remain close to their customers. To make the most of Chat GPT, Generative AI and other emerging or nascent technologies, businesses need to understand the frustrations that exist in the customer experience.

In this episode, Dawid Kotur, CEO of Curvestone, speaks with author and customer-success expert John Sills.

Listen to understand how to immerse yourself in the customers' perspective, recognise areas that are ripe for innovation, and generate the right ideas to solve those pain points.

Create Innovate Iterate is brought to you by Curvestone. Visit Curvestone.io for more information.

John mentioned several useful resources on innovation and customer experience throughout the conversation. These were:

His book, The Human Experience,

Humanising Rules by Christian Hunt,

Where Good Ideas Come From and How We Got To Now, two books by Stephen Johnson,

And A Technique for Producing Ideas by James Webb Young.

Thanks to Cofruition for consulting on and producing the podcast.