This month, we learn how to maximize the return on your BI implementation by empathizing with your user. Joining us for this conversation is designer, speaker, and founder of Designing for Analytics Brian T. O'Neill, an independent consultancy that helps companies apply human-centered design to data science and analytics. We explore how to assess users’ and stakeholders’ needs, serve a variety of users with one implementation, and make sure our BI is actually facilitating decision support — not just appearing to.