The proliferation of social media has given rise to a new breed of cultural leader: the microinfluencer. Also known as just "influencers," these social media masters are creating personal platforms that are not only curating the hottest trends, but setting trends of their own for consumers. The microinfluencer isn't limited to B2C though, and not by longshot. B2B influencers have the potential to set decade-long standards for their industries, and represent the authentic voices within their communities. On this final podcast from the series How to Stay Connected and Relevant in the Digital Age of Design, Bryce Stuckenschneider and Daniel Litwin analyze 12 of the most engaging influencers in AEC, and how they're impacting the industry, from interior design to commercial architecture.

"I think that great ideas can come from anywhere," Stuckenschneider said. "And one of the incredible things about social media is I can pull inspiration from people who live in a remote corner of the world, people that I would've never had a chance to interact with." This list of 12 is the end-all be-all of lists, nor is it definitive. What it does bring is an authentic list of influencers no matter their reach, from the editor-in-chief at Interior Design Magazine to smaller individuals with a few thousand followers. "I think there’s something to gain there; not only can you learn why it’s important to use social media as the tool to get those messages across, but then just deeper, I mean each influencer is bringing a fresh perspective to the table and whether it’s interior design, whether it’s commercial architecture, as an AEC professional, you could gain some tips for design, for construction or maybe even just the processes of how you go about collecting your data," Litwin said.

Click here for the full article outlining each of the 12 influencers Stuckenschneider picked out, and give this podcast a listen for more insight on why each was chosen and how they're impacting AEC.