Get UNSTUCK with a MARSTA® Goals Mindset: Ambition, Action, Achievement!

Empathy That Sells: Emotional Intelligence in Business with Marcus Farrey


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This week’s GOAL MARSTAry® episode welcomes Marcus Farey — soft skills strategist, workplace mediator, and founder of The Empathy Academy. With a background in high-pressure sales, family mediation, and frontline safeguarding, Marcus brings a powerful perspective on using empathy, vulnerability, and emotional insight as strategic tools in both sales and leadership.

Marcus shares his deeply personal journey, from navigating trauma and burnout to building a business grounded in emotional awareness and authenticity. He explains how entrepreneurs, even solo ones, can build stronger client relationships and more resilient work cultures through value-led conversations — without losing themselves in the process.

We discuss:
✅ What empathetic leadership actually looks like in the real world
✅ How to handle heavy disclosures and set healthy boundaries
✅ Why clear communication is more powerful than persuasion
✅ Using check-ins to build trust (even with resistant clients)
✅ Why empathy in sales is not “soft” — it’s smart strategy

Plus, insights from our audience about managing empathy fatigue, reading the room, and leading with kindness in challenging moments.

Whether you’re a solopreneur, coach, or team leader, this episode will help you rethink how you connect, communicate, and lead with heart.

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Get UNSTUCK with a MARSTA® Goals Mindset: Ambition, Action, Achievement!By Heather Barrie