Palm Springs: “Like no place else.” And these two are like no one else: Jim Sanak & Scott Palermo of Harcourts Desert Homes. Scott was selling LA real estate. Jim had a corner office at IBM. In an unusual mentoring move, Jim became Scott’s assistant. But who was mentoring whom? This was a purposeful path to a business together. Some folks see a fairy tale, but it's just hard work made to look easy. There’s an big branding lesson from their $30 billion parent company. And can you benefit from the $10