In this episode, I speak with Santiago Jaramillo, CEO and Co-Founder of Emplify, a tool used to give a single metric to understand the hearts and minds of their people, and how engaged they are at work. In the early stages, Emplify began as a tool within a suite of other tools, and during a time of great growth, there were many changes within the company. By utilizing their own service, they could see feedback that employee engagement had dropped over 50 percentile points. Once they received that feedback, they got specific insights on how to improve the engagement, and the score went back up. From that experience alone, the team at Emplify understood the importance of this service, and decided to go all in with it.

Emplify currently has about 65 full time employees, and just raised $7.5 million at the end of 2018 which they plan to use to grow their service. The next level of growth that they see for their company is to determine the best way to distribute the data to mid-level managers, on a large scale. Currently, this data is mostly limited to C-Suite executives, which are not typically involved in employee engagement. Santiago also shares other growth strategies, as well as an explanation of the market overall, and how they differentiate themselves from their competitors.

Topics In This Episode:

History of the market and where it currently stands

Difference between growth equity model and venture capital

The categories of competitors they face, and how they are different from each

How to interpret the data they obtain, and the next level steps they take to add value for their customers with that data

How to hone in on your customer base and understand them, in order to best market your service to them

Geo-centric targeting and the power of word of mouth

Online versus offline marketing strategies

To get in touch with Santiago:

Emplify.com

Twitter: @santiagojara

Book: Agile Engagement: How to Drive Lasting Results by Cultivating a Flexible, Responsive, and Collaborative Culture