Beth Garner talks with David Friedman, founder and CEO of High Performing Culture, LLC and author of Fundamentally Different and Culture by Design: How to Build a High-Performing Culture, Even in the New Remote Work Environment. In today’s episode, David shares why culture is the biggest opportunity for companies to have a competitive and sustainable edge against their competitors and explains how leaders can create and implement their culture plan.

Key Takeaways:

[:50] A little bit about David and his journey towards launching the CultureWise platform in 2020.

[3:45] David shares his experience writing two books.

[4:55] What makes culture a competitive edge?

[6:40] The biggest opportunity we have for differentiation is our people.

[9:15] Most CEOs nowadays agree that culture is very important but not all of them know what to do about it.

[10:50] David explains how culture can be made into a core business process.

[13:30] David shares why most CEOs don’t have a documented culture plan.

[14:40] What does a culture plan look like in the new hybrid/remote working environment?

[17:50] David defines rituals and their importance in sustaining your culture.

[20:05] David shares the steps for building and defining a culture.

[21:25] David discusses the difference between core values and fundamentals.

[27:40] How can companies introduce culture to new employees?

Resources:

Abandoned 401(K) Accounts and The Great Resignation

ERISA Center of Excellence

Email: [email protected]

Culturewise.com

David on LinkedIn

Beth on Linkedin

Quotes:

“Whatever you told me that makes you special and if I were to invite your competitors in the room and ask them the same questions, they’d probably give me the same answer.”

“Culture is the single biggest thing that affects how people show up and do what they do every day.”