How to encourage employees to build personal brands? If you want your company to stand out in B2B Marketing, you need to leverage the employee's personal brand. Some smart ways to be more human as a B2B brand are to encourage employees to build their own personal brands, support and grow employee advocacy, and highlight real people in your content. In today’s episode, I am sharing with you the 5 steps an organization could take to encourage employees to work on their personal brand.

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