Employee retention refers to an organization's ability to keep its employees and reduce turnover over a specific period. It involves strategies and practices aimed at creating a positive work environment, offering competitive compensation and benefits, supporting professional growth, and fostering employee engagement and satisfaction.

"Treat others how you want to be treated." Jesus of Nazareth

Borja Cuan joined the performance advertising industry in 1998 and has built a career in the industry providing strategic business solutions for teams and clients. His track record of helping grow stable, successful organizations is underpinned by a career-long personal commitment to great client experiences. Borja combines big-picture perspective with exacting attention to make sure Four15's clients and team members get value out of their work every day.

Favorite snack is a Chomps-grassfed beef jerky

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Music-"Homesick" Copyright 2018. Written by Shireen Amini. Produced by Shireen Amini and Mike Davidson of Plaid Dog Recording (Boston, MA).