Does your EVP attract potential employees or push them away? Is it a bad thing if it DOES repell people?

You want your EVP to help you attract the RIGHT people.

EVP was the focus of a fantastic conversation with Bryan Adams of Happy Dance. Not Bryan Adams the singer of course. Our Bryan recently left the role of CEO of Ph.Creative which is an Employer Brand agency. He has written a few books - the most relevant of which is 'Give and Get: Repel the Many and Compel the Few'. He has consulted to the likes of Apple and many others so he knows what he is talking about. We had a fantastic conversation during which I was actually surprised (the video below). And delighted.

These are some of the insights that delighted me and hopefully will delight you:

‼️ EVPs should be authentic - AND aspirational??

🥪 The EVP is the meat in the Employer Brand sandwich. Watch the video to see which parts are the bread.

➡️ A quote which should go on walls: "You could achieve any number of tactical steps, but if it doesn't strategically add up to what the business needs... then you're set to fail."

😭 One creative metric for the success of his results is how many people cry.

So fantastic. Check out the full discussion!