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In this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company through the power of authentic storytelling and employee advocacy.

What you'll learn in this episode:

• Why employee personal brands can outperform corporate channels
• How to encourage authentic participation without micromanaging content
• Simple systems to help employees post regularly and effectively
• How to measure the ROI of employee-led social media activity
• The difference between auto-generated posts and authentic engagement
• Why authenticity always outperforms automation
• How to coach your team on growing second and third-degree networks
• Tools and tactics to streamline branded content sharing without losing the human touch