Felicjan invited Jonas Molbech-Kuskner to teach us more about employer branding. Jonas is the founder of a creative employer branding agency where they help startups and scaleups personalize brands by giving a voice to the people behind their logo.

In this episode, you will learn more about the fundamentals of employer branding and why you should actually focus on it. Jonas will explain where it should be placed in the overall strategy of your company, and he will also share a few tips so you can get started. At a later point, we will talk about boomerang employees and what they mean for a brand, the Employer Value Proposition, and how you can measure if your EB campaigns work.

Timestamps:

00:00 - Intro

00:55 - What should every B2B Leader know about employer branding?

02:05 - What are the fundamentals?

03:40 - How can you show the employee experience - give a voice to employees

06:37 - Give a voice to your people

07:05 - Where should employer branding stand in the marketing strategy of a company?

08:55 - How you can measure if employer branding is working

11:40 - Are boomerang employees a reflection of a great employer brand?

13:30 - Rabbit hole on firing people

17:55 - Jonas shares a few tips with people who want to start doing employer branding. From building a foundation to attracting people with microcontent

24:40 - Sometimes CEOs and management often don't understand what people are looking for.

26:00 - Employer Value Proposition: the most over-rated trend

30:10 - The biggest takeaway from our conversation: nobody has all the answers it's about communication.

32:30 - Where you can find Jonas and Outro

Hume Agency - https://humeagency.com/

Jonas on LinkedIn - https://www.linkedin.com/in/jonas-molbech-kuskner/