Employer Brand: "Ultimately, it’s about reverse engineering. What does the business need? And getting to the point of ‘Now we understand that, how do we tell a story and talk about the strength, benefits, and opportunities balance with the harsh realities adversities to craft a proposition that’s both authentic and compelling.'"

I had a fantastic conversation with Bryan Adams, founder and former CEO of ph-creative and founder and CEO of HappyDance - a platform that means business when it comes to candidate experience. He has consulted to brands such as Apple and Nike and knows what he's talking about.

It would be difficult to consolidate what I learned but here's a few things:

$ You can do it on a budget. If you're autthentic and compelling you've won with respect to your employer brand.

😣 The most important and interesting part is uncovering what might DISSUADE someone from working there.

💡 Something beautiful or slick is a nice-to-have, you have to get coherence, clarity and alignment first.

🪞The most common mistake it to make it look beautiful and shiny, but brush over the harsh realities.

I was privileged to participate in this conversation. Bryan was able to articulate what we are striving for in many elements of our life - authenticity AND effectiveness. Take a listen! Links are in the comments.

Find Bryan on LinkedIn at