When it comes to attracting top talent with an engaging employer brand, there may be no one-size-fits-all solution, but James Ellis of Employer Brand Labs is close. In this episode of Hire Quality, James demonstrates why he is the employer branding expert with a pile of anecdotes about how brands like Spotify and Oatly have mastered the art. Of course, he’s also got tips and tricks for how companies can craft compelling, authentic messages to attract top talent even if resources are limited. Tune in to up your employer branding game with advice direct from a seasoned pro in the field.

Key Takeaways:

• Takeaway One: Good employer branding is less about the specific technology you use or your approach and much more to do with thinking critically about what methods best align with your company’s unique culture and goals.

• Takeaway Two: Ditch the standard metrics. Determine employer branding success by aligning your efforts with business outcomes such as cost savings through reduced ad spend or agency fees.

• Takeaway Three: Be authentic. James warns against promoting aspirational messages that don’t reflect the current state of your organization. Instead, he advocates for transparency and honesty in showcasing your business culture to attract genuinely interested candidates.

Jump into the conversation:

[04:31] Employer branding is about seeking better candidates, not more of them.

[19:33] Solid recruitment marketing simplifies the job search for applicants.

[21:49] A key component of employer branding is creating compelling, impactful, and authentic content.

[27:17] If you want to measure the true value of your employer branding efforts, you can’t stick with the same, worn-out metrics.