Host and Guests: Tom Parks, Director of Retirement Plan Services at Annex Wealth Management, is joined by Lori Malett and Eric Becher from Hatch Staffing to discuss being an employer of choice.

• Focus of Discussion: The episode focuses on brand as a key element of workplace culture and employer appeal.
• Defining Brand:
  • Lori Malett: A brand attracts people due to the quality of work and reputation.
  • Eric Becher: A brand is defined by what others say about you, not just your own perception.
• Importance of Brand:
  • Brand plays a crucial role in attracting both clients and potential employees.
  • Digital presence and online reviews significantly impact candidates' decisions to apply.
• Communicating Brand:
  • Companies use different social media platforms to target specific audiences.
  • Consistency and professionalism in social media presence are essential.
• Brand and Company Culture:
  • The brand extends to the physical office environment and overall company culture.
  • Investing in the office environment can enhance the brand perception.
• Leadership and Brand:
  • Strong leadership and clear values are fundamental to maintaining a positive brand.
  • Consistent communication and alignment with company values are crucial.
• Final Thoughts:
  • Define who you are, what you do, and who you serve to establish a strong brand.
  • Embrace feedback and continuously improve to maintain and enhance the brand.