Mastering Innovation

Employing a Startup Mindset to Help Books Fly off the Shelves


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Brendan Cahill (WG’08) of Penguin Random House Labs, discussed how he finds ways to innovate in the centuries-old publishing industry. Read more: https://mackinstitute.wharton.upenn.edu/2018/brendan-cahill-publishing/

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Mastering InnovationBy Mack Institute for Innovation Management

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