Employing Differences

Employing Differences, Episode 278:  How do I sell the least bad option?


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"So none of us liked the fact that we were in that situation, but the fact that we could then choose which of these various options works the best for my situation, what's the least bad thing for me? I now had that choice."

Karen & Paul share how to effectively present the least bad option to a group, focusing on the importance of context, choice, and connection.

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Employing DifferencesBy Karen Gimnig & Paul Tevis