Many companies have some form of customer education—whether onboarding or knowledge bases—but not many are truly going all in. Mark Kilens (CMO of Airmeet) believes that’s a big miss.In this episode, Mark shares his experiences building HubSpot academy, thoughts on why more companies aren’t investing in customer education, and some aspirational examples of companies who are nailing it.

Many companies have some form of customer education—whether onboarding or knowledge bases—but not many are truly going all in. Mark Kilens (CMO of Airmeet) believes that’s a big miss. In this episode, Mark shares his experiences building HubSpot academy, thoughts on why more companies aren’t investing in customer education, and some aspirational examples of companies who are nailing it.

Many companies have some form of customer education—whether onboarding or knowledge bases—but not many are truly going all in. Mark Kilens (CMO of Airmeet) believes that’s a big miss.In this episode, Mark shares his experiences building HubSpot academy, thoughts on why more companies aren’t investing in customer education, and some aspirational examples of companies who are nailing it.&nbsp;

Empower Your Customers and Grow Your Business Through Customer Education

We talk with customer-obsessed people to uncover how you can be more customer-focused. From customer marketers to CS leaders, we go deep with people who put their customers at the heart of everything they do. This podcast is for: Customer marketers, advocacy/community builders, CS leaders. Your host is Dan Kalmar. Dan is the managing director of Upshot by Influitive, where his team creates authentic customer stories for industry-leading companies like Cisco, HPE, and Dropbox. He’s also the host of the All About the Customer podcast, but you knew that already, didn’t you?

Business

Marketing

We talk with customer-obsessed people to uncover how you can be more customer-focused. From customer marketers to CS leaders, we go deep with people who put their customers at the heart of everything they do. This podcast is for: Customer marketers, advocacy/community builders, CS leaders. Your host is Dan Kalmar. Dan is the managing director of Upshot by Influitive, where his team creates authentic customer stories for industry-leading companies like Cisco, HPE, and Dropbox. He’s also the host of the All About the Customer podcast, but you knew that already, didn’t you?

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Empower Your Customers and Grow Your Business Through Customer Education

Empower Your Customers and Grow Your Business Through Customer Education