Agile Rocket

Empower Your Team With The PRODUCT VISION


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Guide A Team Toward The Goals With A Product Vision


Try to imagine, when you are dedicated to achieving some goals, what really motivated you to do that? When it comes to product development, there are not a few people talking about the ultimate vision they are going to build, but features they are going to craft. In fact, it is a wrong strategy to tell the team what to do first. Instead, tell them why they should do with a product vision, how to achieve it, and what to do.


In this episode, I pointed out the principle of a product vision and give you 5 parts any product owners should take into account when they are building a product vision for the team.


🔑 Product Vision

🔑 Target Audience

🔑 Requirements (Pain Points)

🔑 Product

🔑 Business Goals


If you could clearly state the 5 parts, the overall product vision is built for the team and the stakeholders, and they are more likely to innovate solutions for realization. And a product vision helps you bring primary 3 advantages.


✅ Alignment and Focus

✅ Decision-making and Prioritization

✅ Stakeholder Buy-in and Support


To sum up, a product vision serves as a light house for a team when they are debating features or prioritizing items. They have an ultimate profile to help them clarify what is needed and what should be postponed. I hope the episode could give you some insights and reflections.


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Timeline

00:16 3 subjects of the channel《Agile Rocket》

00:38 3 pain points when you don't apply the product vision

02:27 The value of the episode

02:55 The principle of a product vision:Golden Circle

04:17 5 elements to build the product vision

04:30 Element #1:Product Vision

04:54 Element #2:Target Audience

05:46 Element #3:Requirements (Pain Point)

06:17 Element #4:Products (Features)

06:47 Element #5:Business Goals

07:27 Pro #1:Alignment and Focus

07:59 Pro #2:Decision-making and Prioritization

08:30 Pro #3:Stakeholder Buy-in and Support

09:04 Conclusion

09:22 1-1, free online consulting service


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Agile RocketBy Your Agile Coach